Licensing Guidelines

General Licensing Information

Any person, business, or organization interested in using the Yale name or trademarks, for any purpose, must secure prior approval from the University’s Department of Marketing and Trademark Licensing. Yale reserves the right to approve or to reject any proposed use. Products that will not be approved include:

  • Alcohol products
  • Tobacco and other smoking-related products
  • Drug paraphernalia
  • Food and beverage items
  • Products related to gambling or lotteries
  • Infant amenities such as feeding bottles, teething rings, pacifiers, and rattles
  • Lighters
  • Underwear or other sexually suggestive items
  • Weapons
  • Skateboards, scooters and other high-risk leisure items

Yale University does not endorse products or services. Therefore, permission will not be granted for use of the Yale name or trademarks in a manner that may be misunderstood as an endorsement.

Below are standard guidelines for the use of Yale’s trademarks on merchandise. 

Usage Guidelines for Yale Trademarks

  • Third parties are not permitted to make or alter Yale marks.
  • While Yale marks may be uniformly scaled to fit the application, they may not be distorted, stretched, or condensed.
  • Marks may not be bifurcated by zippers (e.g., on sweatshirt or pockets).
  • “Faded” or “distressed” marks will not be approved; “light distressed” will be considered.
  • Marks may not be covered by other marks (Yale or otherwise).
  • Marks may not appear on the seat of sweatpants or shorts, or on the bottom of flip flops, sneakers, or shoes.
  • The athletic mark may be used only in conjunction with the slab serif font.
  • “Est. 1701” or “Founded 1701” may not be used with the athletic mark or the words “Yale Bulldogs” because the date refers to the founding of the University itself and not to the athletic program.
  • Use of the Yale shield is discouraged for any athletic, youth, or “leisure” items (apparel and non-apparel). Approval of its use on other items is granted on a case-by-case basis.
  • The word “university” must appear in its entirety.  Abbreviations such as “Yale U or “Yale Univ.” will not be approved.
  • The “Yale” and “Yale University” word marks may not be used in conjunction with marks that already include the word Yale (i.e., the traditional Yale bulldog or the Yale Emblems).
  • When using embroidery, it may be necessary to slightly increase the letter spacing in Yale marks.   Letter forms should not overlap. Please submit samples for approval. Please note that the Yale Logo rendered in embroidery cannot be smaller than 1.5 inches wide.
  • A reasonable approximation of Yale Blue is a color that falls halfway between PMS 288 and 289.  For an exact color match, please contact the Licensing Office to request a swatch book.
  • In certain instances, marks may be outlined.  Artwork must be reviewed for approval.

The Yale Wordmark

  • The Yale wordmark should be shown in Yale Blue or white. Other colors will generally not be permitted; however, the logo may appear as white against backgrounds of another color pending approval from the Licensing Office.
  • The Yale wordmark rendered in embroidery cannot be smaller than 1.5 inches wide

Yale’s trademarks may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of Yale’s anti-discrimination policies or practices.

Yale trademarks may not be used in any manner that suggests or implies Yale’s endorsement of other organizations, companies, products, services, political parties or views, or religious organizations or beliefs.

Yale trademarks may not be used in conjunction with the name or trademark(s) of any other entity without the prior written permission of that entity. If permission is granted by the Yale University Licensing Program to use both the Yale trademark and another party’s trademark in a design, the trademarks must be distinct and separate from each other, and Yale’s trademarks must not be overshadowed or diminished in any way in comparison to the other entity’s trademark. Approval of any such dual use of Yale trademarks will be limited to instances where there is a compelling institutional priority in allowing such a use.

Color Guidelines

Yale trademarks such as the Y, the Yale shield, and the Yale bulldog must appear in Yale Blue:  alternatively, they may appear in white on blue items. A reasonable approximation of Yale Blue is a color that falls halfway between PMS 288 and 289.  For an exact color match, please contact the Licensing Office to request a swatch book.

Word marks—Yale, Yale University, and Yale Bulldogs—enhanced with certain fashion colors on certain fashion-colored products are allowed. However, colors that clearly identify another college—e.g., light blue (Columbia), orange (Princeton) or crimson (Harvard)—may not be used on merchandise with the Yale marks. All designs and products must be submitted for final approval before going to production. An official swatch book for ink formulation and color matching will be provided to licensees upon request.

Typographic Guidelines

  • Fonts may not be modified in any way without prior approval from Yale.
  • If additional wording is needed in the Yale font, please submit a sketch to the Licensing Office.  We will set the type for you.
  • We strongly urge you to use the artwork provided on this site. If your application requires a different design, please submit a drawing. If it is approved, we will provide you with the correct typography, which you must use as provided.

Yale Artwork

Examples of Yale’s trademarks are viewable here.

Guidelines for Development and Use of Logos & Names by Student Organizations

Purpose

The Yale name and marks associated with the University are protected by trademark law. Yale regulations require that use by student groups of the Yale name or marks in the title or caption of a publication, as part of the name of or an organization, on promotional materials, on any item or product to be manufactured, distributed, or sold by an individual or an organization, or such similar uses must be approved by the Secretary of the University or the Secretary’s duly authorized agents, and under such restrictions and explanations as they may impose or require.

Only student groups registered with the appropriate Student Affairs office may use the Yale name and certain other identifiers in connection with University - sanctioned activities, provided they do so in accordance with any such restrictions and/or regulations.

This information is intended to help guide registered student groups in creating awareness of their organization through their name and logo, while maintaining the integrity of the Yale brand and complying with University policy.

Developing a Name & Logo

Beginning July 15, 2017 if you are a new group registering with the Office of Student Affairs, and wish to use Yale in your name/logo, you are required to indicate in your name/logo that you are a student organization. To accomplish this, we suggest using words such as – undergraduate, undergraduate organization, graduate student, student organization, student alliance, student partnership, student society or student association.

Any existing student group whose name/logo was approved using any guidelines applicable prior to July 15, 2017 are encouraged to follow these new guidelines.

Examples of names using the word “Yale” and conveying student affiliation -

“Yale Connect – an Undergraduate Organization”

“Yale Student Alliance for Gun Safety”

“Yale Makes Undergraduates”

“Yale Students of the Tri Nations”

“Yale Muslim Students Association”

“Yale Graduate Student Consulting Club”

Use of “at Yale”

Please note the words “at Yale” alone do not convey student status. If you wish to use the words “at Yale” in your name, you must also include language indicating your status as a student organization.

Examples of correct use of “at Yale” based on new guidelines -

“A Leg Even at Yale – an Undergraduate Organization”                    

“Association of Chinese Students and Scholars at Yale”

 “Black Student Alliance at Yale”                                                    

“Club of Romanian Students at Yale”

“Japanese Undergraduate Students at Yale”

“Student Association of Thais at Yale”

“Korean Graduate Student Association at Yale”

Use of Logos

Logos that include the word “Yale” must also indicate that your group is a student organization.

Examples of groups conveying student affiliation in their logo -

                                        

                                                                          

Student groups may include the following registered Yale marks in their logo design            

                                                          

                                      

Please keep in mind when using a Yale mark it may not be altered, including changing color or overlapping with another mark and you must include additional information including student organization status.

Acronyms

If you reference the Yale name in an acronym, you must also indicate you are a student group

 Examples of student groups using acronyms in their logo

                                                                       

  

Items to be distributed

Student groups (new or existing) that use the word “Yale” in their name/logo, and wish to produce items for internal use (e.g. T-shirts), must include their full registered name and/or logo on their item. This includes indicating they are a student organization.

                                                                         T -shirt example

                                         

If a student group is using an approved Yale mark on an item, the color of that item must not be identified with another institution, e.g. T-shirt color can not be orange (Princeton), crimson (Harvard).

Student groups wishing to produce items such as T-shirts are required to work with a Yale licensed vendor. For help finding a vendor, contact paul.murawski@yale.edu or denise.castellano@yale.edu in the Office of Marketing and Trademark Licensing.

All items (in artwork form) must also be approved by the Office of Marketing and Trademark Licensing prior to their production.

Website and Applications

Student groups (new or existing) that use the word “Yale” in their name/logo and wish to establish a web site, must include their registered name and/or logo conspicuously on the site.  This includes indicating they are a student organization.

Websites/applications must also contain appropriate disclaimers stating the activities on such website/applications are not endorsed by the university, an example includes:

“Yale”and “Yale University”are registered trademarks of Yale University.  This website is a student run website and is maintained, hosted, and operated independently of Yale University.  The activities on this website are not supervised or endorsed by Yale and information contained on this website does not necessarily reflect the opinions or official positions of the “Yale”.

Students may not create or use email addresses with the word Yale in it, but instead use their assigned email address for matters relating to their student organization.

Use of Yale Marks by Outside Consultants and Contractors

No Yale name, logo, trademark or service mark may be used in any manner that appears to promote, endorse, sponsor or otherwise approve of outside consultants, contractors or any of their goods and services, regardless of the status of their relationship with Yale. However, outside consultants and contractors who have current projects with Yale may include a directory reference to “Yale University, (insert relevant department with whom the consultant/contractor is working)” among a listing of other clients, in alphabetical order, on the company’s websites or marketing materials. Such reference to Yale must not in any way appear to be conspicuous in placement, font size or color, or otherwise draw special attention to the reference of the university.

All use of the Yale name, as described above, must be approved in writing by the University’s Department of Marketing and Trademark Licensing before appearing on the website or marketing materials of any outside consultant or contractor.

The University reserves the right to have the Yale name removed from any and all websites and marketing materials in its sole discretion. Other than as expressly stated above, no licenses, implied or otherwise, to any Yale name, logo, trademark or service mark is granted by the University under these guidelines.

Any questions please contact Paul Murawski @ paul.murawski@yale.edu or by phone at (203)432-4659.

Apply for a Yale trademark license

Individuals, organizations, or businesses wishing to apply for a Yale trademark license should submit samples of similar products (not bearing Yale trademarks) to the Yale University Licensing Program, together with a completed License Application. The License application is available in PDF; to view and print the application, Adobe Acrobat Reader is needed. Applications are reviewed regularly.

Domain Names

Licensees may not register domains that include our trademarks. 

Licensing of other Intellectual Property

All inquiries regarding the licensing of all other (i.e., patents, etc.) intellectual property shall be addressed to the Office of Cooperative Research (http://www.yale.edu/ocr/).

Enforcement

Yale University rigorously enforces the ownership and proper use of its trademarks. The Yale University Licensing Program monitors the marketplace to ensure that only officially licensed merchandise is being sold.

Those who encounter unauthorized uses of Yale marks are encouraged to contact the Yale University Licensing Program care of Denise Castellano (mail to denise.castellano@yale.edu).