Block (slab serif) Yale
Block (slab serif) Yale “Y”
Yale Athletic Mark
Yale Shield (retain black border)
Yale Logo with “University”
Typography for “Yale Bulldogs”
Usage Guidelines for Yale Trademarks
- Third parties are not permitted to make or alter Yale marks.
- While Yale marks may be uniformly scaled to fit the application, they may not be distorted, stretched, or condensed.
- Marks may not be bifurcated by zippers (e.g., on sweatshirt or pockets).
- “Faded” or “distressed” marks will not be approved; “light distressed” will be considered.
- Marks may not be covered by other marks (Yale or otherwise).
- Marks may not appear on the seat of sweatpants or shorts, or on the bottom of flip flops, sneakers, or shoes.
- The athletic mark may be used only in conjunction with the slab serif font.
- “Est. 1701” or “Founded 1701” may not be used with the athletic mark or the words “Yale Bulldogs” because the date refers to the founding of the University itself and not to the athletic program.
- Use of the Yale shield is discouraged for any athletic, youth, or “leisure” items (apparel and non-apparel). Approval of its use on other items is granted on a case-by-case basis.
- The word “university” must appear in its entirety. Abbreviations such as “Yale U or “Yale Univ.” will not be approved.
- The “Yale” and “Yale University” word marks may not be used in conjunction with marks that already include the word Yale (i.e., the traditional Yale bulldog or the Yale Emblems).
- When using embroidery, it may be necessary to slightly increase the letter spacing in Yale marks. Letter forms should not overlap. Please submit samples for approval. Please note that the Yale Logo rendered in embroidery cannot be smaller than 1.5 inches wide.
- A reasonable approximation of Yale Blue is a color that falls halfway between PMS 288 and 289. For an exact color match, please contact the Licensing Office to request a swatch book.
- In certain instances, marks may be outlined. Artwork must be reviewed for approval.
The Yale Wordmark
- The Yale wordmark should be shown in Yale Blue or white. Other colors will generally not be permitted; however, the logo may appear as white against backgrounds of another color pending approval from the Licensing Office.
- The Yale wordmark rendered in embroidery cannot be smaller than 1.5 inches wide
Yale’s trademarks may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of Yale’s anti-discrimination policies or practices.
Yale trademarks may not be used in any manner that suggests or implies Yale’s endorsement of other organizations, companies, products, services, political parties or views, or religious organizations or beliefs.
Yale trademarks may not be used in conjunction with the name or trademark(s) of any other entity without the prior written permission of that entity. If permission is granted by the Yale University Licensing Program to use both the Yale trademark and another party’s trademark in a design, the trademarks must be distinct and separate from each other, and Yale’s trademarks must not be overshadowed or diminished in any way in comparison to the other entity’s trademark. Approval of any such dual use of Yale trademarks will be limited to instances where there is a compelling institutional priority in allowing such a use.