Yale Logos and Marks


 Yale Marks and Logos

Usage Guidelines for Yale Trademarks

  • Third parties are not permitted to make or alter Yale marks.
  • While Yale marks may be uniformly scaled to fit the application, they may not be distorted, stretched, or condensed.
  • Marks may not be bifurcated by zippers (e.g., on sweatshirt or pockets).
  • “Faded” or “distressed” marks will not be approved; “light distressed” will be considered.
  • Marks may not be covered by other marks (Yale or otherwise).
  • Marks may not appear on the seat of sweatpants or shorts, or on the bottom of flip flops, sneakers, or shoes.
  • “Est. 1701” or “Founded 1701” may not be used with the words “Yale Bulldogs” because the date refers to the founding of the University itself and not to the athletic program.
  • The word “university” must appear in its entirety.  Abbreviations such as “Yale U or “Yale Univ.” will not be approved.
  • When using embroidery, it may be necessary to slightly increase the letter spacing in Yale marks.   Letter forms should not overlap. Please submit samples for approval. Please note that the Yale Logo rendered in embroidery cannot be smaller than 1.5 inches wide.
  • A reasonable approximation of Yale Blue is a color that falls halfway between PMS 288 and 289. 
  • In certain instances, marks may be outlined.  Artwork must be reviewed for approval.

The Yale Wordmark

  • The Yale wordmark should be shown in Yale Blue or white. Other colors will generally not be permitted; however, the logo may appear as white against backgrounds of another color pending approval from the Licensing Office.
  • The Yale wordmark rendered in embroidery cannot be smaller than 1.5 inches wide

Yale’s trademarks may not be used in any way that discriminates or implies discrimination against any persons or groups based on age, ancestry, belief, color, creed, disability, national origin, race, religion, sex, sexual orientation or veteran status, or in any other way that would be a violation of Yale’s anti-discrimination policies or practices.

Yale trademarks may not be used in any manner that suggests or implies Yale’s endorsement of other organizations, companies, products, services, political parties or views, or religious organizations or beliefs.


Yale trademarks may not be used in conjunction with the name or trademark(s) of any other entity without the prior written permission of that entity. If permission is granted by the Yale University Licensing Program to use both the Yale trademark and another party’s trademark in a design, the trademarks must be distinct and separate from each other, and Yale’s trademarks must not be overshadowed or diminished in any way in comparison to the other entity’s trademark. Approval of any such dual use of Yale trademarks is at the discretion of Yale’s Marketing and Trademark Licensing Office.