Trademarking

Designations must appear as follows:

Registered  trademarks use ®

  • Serif "Yale" (University wordmark)
  • Slab “YALE”
  • Slab "Y"
  • The "Yale Seal"
  • "Leaning Bulldog"

Registered  mottos in the United States use ®

  • "Boola Boola”
  • "Lux et Veritas"

All of other Logos and Trademarks use "TM"  including:

  • “YALE UNIVERSITY"
  • “YALE BULLDOGS"

Note - outside the United States use  "TM"  only for all Yale trademarks

For additional information on use of the Yale name and/or logos, including usage of hangtags and labels, see pages 11 - 12 in the Licensing and Brand Guidelines.