Use of the Yale Name
Purpose
The Yale name and marks associated with the University are protected by trademark law. Yale regulations require that use by student groups of the Yale name or marks in the title or caption of a publication, as part of the name of or an organization, on promotional materials, on any item or product to be manufactured, distributed, or sold by an individual or an organization, or such similar uses must be approved by the Secretary of the University or the Secretary’s duly authorized agents, and under such restrictions and explanations as they may impose or require.
Only student groups registered with the appropriate Student Affairs office may use the Yale name and certain other identifiers in connection with University - sanctioned activities, provided they do so in accordance with any such restrictions and/or regulations. Student Groups may not use the Yale name to incorporate or apply for 501 (c) (3) status.
This information is intended to help guide registered student groups in creating awareness of their organization through their name and logo, while maintaining the integrity of the Yale brand and complying with University policy.
Developing a Name & Logo
Beginning July 15, 2017 if you are a new group registering with your school’s or unit’s student affairs office and wish to use Yale in your name/logo, you are required to indicate in your name/logo that you are a student organization. To accomplish this, we suggest using words such as – undergraduate, undergraduate organization, graduate student, student organization, student alliance, student partnership, student society or student association.
Note, other organizations trademarked logo’s may not be used or altered, in conjunction with any Yale logo.
Any existing student group whose name/logo was approved using any guidelines applicable prior to July 15, 2017 are encouraged to follow these new guidelines.
Examples of names using the word “Yale” and conveying student affiliation
“Helicon - The Yale Undergraduate Journal of Classics”
“Disability Empowerment for Yale - an Undergraduate Advocacy Group”
“L’Amuse-Bouche - Yale University’s Undergraduate French Language Journal”
“The Yale Historical Review - an Undergraduate Publication”
“Mecha de Yale - a Yale Student Organization”
“Yale Graduate Student Consulting Club”
Use of “at Yale”
Please note the words “at Yale” alone do not convey student status. If you wish to use the words “at Yale” in your name, you must also include language indicating your status as a student organization.
Examples of correct use of “at Yale” based on guidelines
“FIRST at Yale - a Student Organization”
“Pastry Arts at Yale - an Undergraduate Organization”
“Asian Crossroads at Yale - a Student Union”
“Black Student Association at Yale”
“Canadian Students at Yale”
“Korean Graduate Student Association at Yale”
Use of Logos
Logos that include the word “Yale” must also indicate that your group is a student organization.
Examples of groups conveying student affiliation in their logo
Student groups may include the following registered Yale marks in their logo designs
BLOCK YALE
YALE Y
Please keep in mind when using a Yale mark it may not be altered, including changing color or overlapping with another mark and you must include additional information including student organization status.
Acronyms
If you reference the Yale name in an acronym, you must also indicate you are a student group
Examples of student groups using acronyms in their logo
Items to be distributed
Student groups (new or existing) that use the word “Yale” in their name/logo, and wish to produce items for internal use (e.g. T-shirts), must include their full registered name and/or logo on their item. This includes indicating they are a student organization.
T -shirt example
If a student group is using an approved Yale mark on an item, the color of that item must not be identified with another institution, e.g. T-shirt color can not be orange (Princeton), crimson (Harvard).
Student groups wishing to produce items such as T-shirts are required to work with a Yale licensed vendor. For help finding a vendor, contact leighanne.minutoli@yale.edu in the Office of Marketing and Trademark Licensing.
All items (in artwork form) must also be approved by the Office of Marketing and Trademark Licensing prior to their production.
Website and Applications
Student groups (new or existing) that use the word “Yale” in their name/logo and wish to establish a web site, must include their registered name and/or logo conspicuously on the site. This includes indicating they are a student organization.
Websites/applications must also contain appropriate disclaimers stating the activities on such website/applications are not endorsed by the university, an example includes:
“Yale” and “Yale University” are registered trademarks of Yale University. This website is a student run website and is maintained, hosted, and operated independently of Yale University. The activities on this website are not supervised or endorsed by Yale and information contained on this website does not necessarily reflect the opinions or official positions of the University.
Students may not create or use email addresses with the word Yale in it, but instead use their assigned email address for matters relating to their student organization.
No Yale name, logo, trademark or service mark may be used in any manner that appears to promote, endorse, sponsor or otherwise approve of outside consultants, contractors or any of their goods and services, regardless of the status of their relationship with Yale. However, outside consultants and contractors who have current projects with Yale may include a directory reference to “Yale University, (insert relevant department with whom the consultant/contractor is working)” among a listing of other clients, in alphabetical order, on the company’s websites or marketing materials. Such reference to Yale must not in any way appear to be conspicuous in placement, font size or color, or otherwise draw special attention to the reference of the university.
All use of the Yale name, as described above, must be approved in writing by the University’s Department of Marketing and Trademark Licensing before appearing on the website or marketing materials of any outside consultant or contractor.
The University reserves the right to have the Yale name removed from any and all websites and marketing materials in its sole discretion. Other than as expressly stated above, no licenses, implied or otherwise, to any Yale name, logo, trademark or service mark is granted by the University under these guidelines.
Vendors may, however, provide more information in a portfolio of work that is shared privately with potential clients. The following guidance applies.
Following the final completion of the Project and acceptance thereof by Owner, [vendor] may include images of non-confidential elements of the Project, and a brief description of the Project, that accurately depict the Work and Services provided to the Owner hereunder solely as part of [vendor’s] private portfolio; provided, however, [vendor] shall comply with all applicable rules and regulations of the Owner with regard to the taking and use of such images, [vendor’s] work with the Project is described solely in an accurate, descriptive, and factual manner, and [vendor] obtains the Owner’s prior written approval of the selection of images and description of the work. No confidential information of Owner, including, but not limited to, any information regarding cost or occupant operations related to the Project shall be permitted.
If questions arise, they should be forwarded to both the Office of Public Affairs and Communications (OPAC) and the Department of Marketing and Trademark Licensing:
OPAC
Director, External Communications
Karen Peart
Department of Marketing and Trademark Licensing
Paul Murawski
Director of Marketing and Trademark Licensing